Flight Deck of the Future

At Amazon.ae, customers will find the most comprehensive retail selection available to customers in UAE – ranging from the most popular items from the world’s leading brands to unique products that customers can’t find anywhere else – offered at low prices and backed by award-winning customer service, in Arabic and English languages. Imported product is sourced by Amazon’s operations in the US, Europe and Japan, plus sellers in more than 10 countries – giving customers in a single location access to more than 50 million products. In addition, local UAE-based sellers offer more than 5 million locally sourced product available for delivery through UAE, including about 10,000 ASINs available for next day delivery. To make this happen, two major things needed to be introduced – an RTL experience for the Amazon UI, and a different payment experience.

ClientBoeingServicesFlight ServicesYear2012

THE PROBLEM

  • Current data isn’t refreshed in time
  • Difficult to make routing decisions
  • Software upgrade is a manual process
  • Heavy and hard to manage flight maps

THE SOLUTION

  • Real-time, accurate, complete updates to data and information
  • Tools to help pilots make efficient routing decisions
  • Provide an open architecture to support airline customization, flexible and automatic upgrades to software and support third party applications 
  • Every flight map and alternate paths carried on a slim and light iPad that integrates with the Multi Function Display

MY ROLE
Senior User Experience Designer

I was the lead User Experience Designer for Boeing Flight Operations and employed the following methods:

  • Deep study of workflows of pilots, first officers, ground operations roles
  • Collaboration and strategic planning with pilots and engineers to devise a incremental feature launch roadmap.
  • Working with the industrial design teams at payload concepts as well as Honeywell to unify the hardware and software efforts
  • Designing the architecture and UI for the new touch enabled flight deck experience

TOOLS
Microsoft Visio, Adobe Illustrator

Privacy Preference Center